TL; DR

I was sold a lie about the 'perfect' career path.
So I built my own instead.

Corporate
Learned the power of structure and rigour at Samsung, navigating high-stakes flagship launches.

Scale-up
Scaled communities to 30k+ followers at Bright Network and moderated panels for leaders from Google and Meta.

Academia
Trained in behavioural economics & social psychology at LSE, uncovering the 'why' behind human action to turn data into psychological insights.

Startup
Co-founding Excelas; translating bleeding-edge AI into human-first commercial engines from 0 to 1

What I'm currently doing

excelas-ai-logo

Excelas is an intelligent assessment platform that automates complex GCSE marking and delivers instant, diagnostic feedback to reclaim teacher capacity and boost student outcomes.

Co-founder

I lead our go-to-market strategy, strategic partnerships, and enterprise school outreach to drive autumn growth. I also design our scalable operational architecture, from CRM data workflows to high-impact content strategy, ensuring rapid adoption across Multi-Academy Trusts and individual schools.

Recognition & impact